Objective
Cover Qualtrics Research Services and Purchasing Respondents.
Audience
Environment
Procedure
The Qualtrics Research Services/Purchase Respondents allows the researcher to purchase a sample population for a fee. This service provides contacts for targeted groups from the U.S. population or additional countries including specific criteria that may include but is not limited to: specific age ranges, genders, ethnicities, behaviors, educational backgrounds, income level, and more.
Functions of the Service:
- Provide sample populations to specifications
- Build quotas
- Provide feedback on any issues
- Ensure data quality including a soft launch
- Monitor the survey and perform quality checks
Read: What is a Research Panel (and should we have one)?
Documents on Research Services, Running a Successful Sample Project, and Online Sample Process and Best Practices, and 28 Questions to Help Buyers of Online Samples are attached to this knowledge base article.